We developed and designed more than 30 brands that were sold in thousands of locations including Walmart, Loblaws, Shoppers & Rexall. When bottled water was an emerging trend in the 90s, we jumped in early. Branding works best with a short easy name. We branded our waters élan and distributed it across the USA through the Coors and Pepsi network. People enjoyed the product more than 50 million times. Then an offer for the trademark arrived from what is now elan pharmaceuticals, the inventor of medications delivered by The Patch.
Here’s how the PUSH and PULL works. Best Doctors® contacted us seeking branding, launch and financing assistance. We owned several financial services companies, so we provided all three. We designed a GREAT launch plan and message for Best Doctors® that directly reached millions of people. Two million élan bottles carried the word through the U.S.
Within months of starting our communications, marketing and branding shop, we bought 20 student housing units in Waterloo from our first client. Soon, we owned a new car dealership in Cambridge and added several more. We turned into serial entrepreneurs starting 19 businesses and developed our own brands. They sold in thousands of locations from Los Angels to Halifax, Vancouver to Miami and we served businesses and governments across the globe. Networking and clear communication made us successful.
We won’t get carried away. Our Renaissance water won the Global Packaging Design Award. It’s a slender glass bottle only 11 ounces (325ml) but over a foot tall (33cm). It was sold only in very high end restaurants and we produced custom versions for celebrities.
We’ve worked with dozens of Fortune 500 companies and Government Agencies.
Privacy is important. As a company, we don’t use Facebook, Twitter or Blog because too much confidential information finds its way onto social media. Our Promise: We won’t talk about you or your business.
For four decades, we learned through experience. We’re the only communications, marketing and branding shop that started multiple businesses and brands.
Wouldn’t you prefer to deal with people who have taken risks and grasped opportunities? We know communications, marketing and branding and we also know production and logistics.
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Clarity | Cambridge, ON
Communications, Marketing, Branding
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